According to Schema Theory, a schema is an organised unit of knowledge for a subject or event. Here, an alternative approach is taken to understand knowledge. The basic concept is that knowledge is independent of time and space. It doesn't have a form. An incident is the manifestation of packets of knowledge at a given time and space.

Are you interested to join the project that aims to understand group cognitive process? Watch this page as it evolves. Results of the study will be regularly published and available to subscribed users.

The project takes 'lottery' as the object of the experiment simply because it is 'famous' and well-known. So participants can relate to it easily. Actually the project has nothing to do with 'lottery' run by any organisation. This is not a gambling site. 

Read about schema Theory of MIT here.